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This should as little surprise to anybody with a pulse, but Cyberpunk 2077’s Official E3 2019 Cinematic Trailer was the most viewed trailer from the entirety of E3 this year.
The hype is absolutely going through the roof for Cyberpunk 2077, with over 21 million eager fans tuning in to watch the new trailer at some point last week. That’s according to data from Mike Armbrust, who consolidated all sorts of terms of YouTube buzz generated.
What is perhaps surprising though is just how close Cyberpunk 2077 came to slipping into second place. Marvel’s Avengers A-Day Official trailer managed to rack up 19.6 million views in 24 fewer hours. Disney’s Marvel franchise is enjoyed practically unparalleled levels of success and attention these days, and even the prospect of a thoroughly boring trailer wasn’t enough to deter the legions of Marvel fans.
Cyberpunk 2077 and Marvel’s Avengers were definitely the winners of E3 2019 though, with a steep drop-off into third place and the Star Wars Jedi: Fallen Order gameplay showcase. This still managed to notch up 9 million views but it was dwarfed by the big two.
Microsoft will be pleased to note the Halo franchise still has the capacity to generate buzz. The sci-fi shooter series has fallen by the wayside a little lately, but the Halo Infinite cinematic trailer managed to become the 4th most watched trailer during E3 week, followed closely by The Legend of Zelda: Breath of the Wild sequel first look.
While not an exact science, these viewing figures do at least serve as a useful barometer of just how much interest and hype there is in any given game. Tying into our Up For Debate over the weekend (which pitted cinematic vs gameplay trailers), it turns out cinematics are the big winners in terms of viewing figures. The (seemingly) much-loved Watch Dogs Legion gameplay reveal doesn’t even manage to make it into the top 25.
A quick shout out to Microsoft Flight Simulator though. One of Microsoft’s biggest surprise announcements, even being on this list at all is an impressive feat and suggest the new MS Flight Simulator could become quite the hit. Flight Sim used to be a huge franchise for Microsoft but fell by the wayside. The reveal trailer has ended up being more popular than Watch Dogs Legion and the Borderlands 3 Official E3 Trailer. Kudos.
And a moment of silence, please, for the most hated games of E3. This data uses the ratio of views to dislikes to generate a list of the least liked game trailers at E3 2019. Suffice to say, Nintendo fans ain’t happy about what they’ve seen of Pokemon Sword & Shield. I’m sure they’ll get over it.
Overall, Bethesda has a pretty bad time of it here, with the majority of trailers it showed popping up in the Most Hated Trailers list. Thankfully, Doom Eternal was always there to save the day.